Cruise Tourism

Celebrating 20 Years: Corner Brook Port Corporation Commemorates Milestone Anniversary with Community, Stakeholders, and Partners

FOR IMMEDIATE RELEASE

Corner Brook, NL – December 10, 2024 – Over the past several months, the Corner Brook Port Corporation (CBPC) proudly celebrated its 20th anniversary of its divestiture from the federal government with a series of meaningful initiatives and events that highlighted achievements, community connection, and forward-looking growth. Since its incorporation in 2001, CBPC has played an integral role in driving economic growth and fostering collaboration within the region. To mark this milestone, the Port organized a series of celebrations designed to honor its 20-year legacy while engaging employees, partners, and the wider community.

Key highlights of the 20th anniversary celebrations included a historical social media campaign, where a journey through the port’s history was shared on Facebook and Instagram, capturing some operational milestones and achievements of the port from the 1920s to today. This initiative not only informed but also engaged the community in the port’s story. In July, the CBPC hosted a highly successful Community Port Day, welcoming hundreds of community members to see firsthand the cruise tourism operations and experience the journey of cruise passengers. The event received overwhelming attendance and enthusiastic feedback, prompting the CBPC to explore the possibility of making Community Port Day an annual tradition.

The celebrations concluded with a special anniversary reception held on the Port’s official divestiture anniversary, November 19, 2024. This memorable evening brought together friends, stakeholders, and partners to reflect on the Port’s history and celebrate its journey to the present. Around the event space, eight panel displays highlighted significant milestones in the Port’s history, offering guests a visual narrative of its evolution.

A centerpiece of the evening was the premiere of an anniversary video, thoughtfully created to commemorate CBPC’s remarkable growth, honor its rich legacy, and inspire excitement for the future. The video, linked below, captures the Port’s transformation over the years, showcasing its economic and community impact while setting the stage for its continued success.

“This anniversary was a celebration of the collective efforts of our employees, partners, and community. Over the past 20 years, we have worked together to transform the Port of Corner Brook into a vibrant hub that drives economic opportunity for the region,” said Jackie Chow, Chief Executive Officer of Corner Brook Port Corporation. “We were thrilled to celebrate this milestone with those who have supported and contributed to our success. As we look ahead, we remain committed to building on this legacy for future generations.”

For media inquires or further information, please contact:

Emily Penney
Project Administration Officer
Phone: 709-634-6600
Email: epenney@cornerbrookport.com

Jennifer Crane
Business Development Manager
Phone: 709-640-1399
Email: jcrane@cornerbrookport.com

About Corner Brook Port Corporation:
CBPC is an independent and community-based organization that provides high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland and Labrador globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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Port of Corner Brook Experiences Another Record-Breaking Cruise Season

Photo Credit: Dru Kennedy Photography

Following a record-breaking 2023 cruise season, the Port of Corner Brook is excited to announce yet another year of remarkable growth in ship arrivals and passenger and crew numbers. From June 5 to November 1, we welcomed 50,342 passengers and 23,827 crew members, representing a 22.9% and 17.7% increase respectively compared to the previous year and double those of 2019.

This season, we saw a total of 36 port calls, made by 19 different cruise ships. Of these 19, eight made their inaugural visit to Corner Brook. “The continued growth of the cruise industry in Newfoundland and Labrador is a direct result of the collective effort and partnership between our team, local partners, and the broader Atlantic Region. This season’s impressive 36 port calls reflect the impact of years of collaborative marketing efforts and our ongoing commitment to highlighting Newfoundland and Labrador’s unique landscapes, culture, and hospitality. As demand for our destination grows, we are more motivated than ever to continue expanding and refining the experience we offer, ensuring every guest leaves with a desire to return” says Jennifer Crane, Business Development Manager.

On Saturday, September 21, the Port surpassed its previous single-day record set by the MSC Meraviglia in 2019. The Norwegian Jade and the Sky Princess combined carried 5,688 passengers and 2,368 crew members, totalling 8,056 guests. This was one of two double-ship days for the season. “Ten years ago, I never would have imagined seeing 36 ships. The growth we’ve seen since then has been nothing short of incredible. It’s a testament to the hard work, dedication, and collaboration of everyone involved—from our community to our stakeholders,” said Jackie Chow, Chief Executive Officer.

Across Atlantic Canada, ports have reported a rise in summer visitation, and Corner Brook is no exception. Nearly 35% of our visitors arrived between June and August, up from 27% in 2023. While September and October continue to be the peak cruise season in Canada New England, extending the season remains a top priority for the Port of Corner Brook. “As we look ahead to 2025, we’re more determined than ever to expand our cruise season and offer visitors even more opportunities to experience Newfoundland and Labrador’s breathtaking beauty. With exciting developments on the horizon, we’re confident that we’ll soon be welcoming guests in new and unexpected ways.” Patti Ricketts, Cruise Marketing Coordinator.

Corner Brook Port Corporation (CBPC) is an independent, community-based organization that provides high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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Corner Brook Port Corporation Commemorates 20th Anniversary

FOR IMMEDIATE RELEASE

Corner Brook, NL — June 28, 2024 — The Corner Brook Port Corporation is proud to announce a milestone celebration marking 20 years since its divestiture from Transport Canada to an independent marine port. On Saturday, July 13, 2024, from 11:00 AM to 2:00 PM, the Port of Corner Brook invites the community to join in festivities at the Cruise Dock located at 11 Riverside Drive.

This commemorative event will showcase the port’s pivotal role in regional maritime industry and its significant contributions to community development over the past two decades. Attendees will have the opportunity to experience the essence of a cruise passenger’s journey with activities including exploring a vibrant vendor market, enjoying a delicious BBQ, and capturing memorable moments with interactive photo opportunities.

A highlight of the celebration will be the official unveiling of an impressive 80-foot mural on the port’s waterfront, a testament to the corporation’s ongoing commitment to cultural enrichment and community engagement. The mural, crafted by local artists Kelsey Street and Marshall Borland, is part of the port’s continuous enhancement projects aimed at enriching the visitor experience.

“We are thrilled to commemorate this important milestone with the community,” said Jackie Chow, Chief Executive Officer of the Corner Brook Port Corporation. “This event not only celebrates our 20 years of operational independence but also highlights the integral role of the Port of Corner Brook in regional connectivity and economic vitality.”

Live musical entertainment throughout the day will enhance the festivities, creating a lively atmosphere for families and visitors to enjoy. The celebration marks the first of two planned community events, aimed at engaging the public, our regional stakeholders and highlighting significant moments in the port’s history.

Join us as we celebrate 20 years of maritime independence and look forward to a promising future for the Port of Corner Brook.

For media inquiries or further information, please contact:

Emily Penney
Project Administration Officer
Phone: 709-634-6600
Email: epenney@cornerbrookport.com

Jennifer Crane
Business Development Manager
Phone: 709-640-1399
Email: jcrane@cornerbrookport.com

About Corner Brook Port Corporation:

CBPC is an independent and community-based organization that provides high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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Call for Expressions of Interest – Market Vendor

The Corner Brook Port Corporation is committed to creating a robust market with inspired entrepreneurs, marketing and selling a versatile mix of products so that we provide the best experience for cruise passengers.

The port has seven sheds of two different sizes: four 12’x12’ and three 12’x16’. All sheds are equipped with electricity, windows, and two entrances. The seasonal rate is $2,040+HST for a 12’x12′ shed and $2,856+HST for a 12’x16′ shed.

If you are interested in being a vendor for the 2024 season, please fill out and submit the form in Appendix B by May 6 by email or in person at Suite 201, RA Pollett Building, 61 Riverside Drive.

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Call for Expressions of Interest – Musicians

As part of the Port of Corner Brook’s Cruise Welcome Program, we are looking for musicians to provide entertainment for our cruise guests throughout the 2024 season. The specific performance time will be contingent on the ship’s scheduled arrival and departure time and its capacity.

If you are interested, please submit your completed form by email or in person at Suite 201, RA Pollett Building, 61 Riverside Drive.

Closing Date: May 3, 2024

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Job Opportunity – Cruise Information Officer

Job Type: part-time, seasonal

Location: Corner Brook, NL

Join our dynamic team dedicated to promoting tourism and providing exceptional experiences to visitors from around the world. We’re passionate about showcasing the beauty, culture, and attractions of our region, and we’re seeking knowledgeable and enthusiastic Cruise Information Officers to join us!

Responsibilities:

  • Welcome cruise guests with a warm and friendly demeanor, answer questions and make suggestions regarding their time in port
  • Distribute maps, brochures, and other promotional materials to help visitors navigate the area
  • Stay up-to-date on local events, attractions, and amenities to provide accurate and current information to visitors
  • Uphold standards for cleanliness and safety in the work environment (eg: information kiosk)
  • Effectively communicate workplace concerns and suggestions for improvement through proper channels

Requirements:

  • Excellent communication and interpersonal skills
  • Strong customer service orientation with a positive attitude
  • Ability to multitask and work effectively in a fast-paced environment
  • Knowledge of the local area, including attractions, landmarks, and amenities
  • Ability to work harmoniously in team settings, navigate conflicts, and welcome constructive feedback
  • Previous experience in tourism, hospitality, or customer service is preferred but not required
  • Ability to speak French, German and/or Italian is preferred but not required
  • Flexibility to work outdoors in varying weather conditions is required

To Apply:

If you’re passionate about tourism and enjoy helping others discover new destinations, we’d love to hear from you! Please let us know why you’re interested in joining our team and provide your relevant experience in person or by email. CBPC is committed to fostering a diverse and inclusive workplace, and we welcome applicants from all backgrounds. We strive to create a culture of inclusivity where individuals feel comfortable and empowered to contribute their unique talents and skills to our team.

Deadline: May 1st, 2024

CBPC is an independent and community-based organization that provides high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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Call for Proposals – Cruise Shuttle Bus Service

The Port of Corner Brook provides a complimentary shuttle service for cruise passengers and crew from the port to downtown Corner Brook and back. The number of buses booked for each cruise ship depends on the total number of passengers onboard based on ship capacity as outlined in Appendix A (attached). The shuttle bus service will commence approximately 30 minutes after the scheduled arrival time and end approximately one hour before the scheduled departure time.

The Corner Brook Port Corporation (CBPC) invites proposals from qualified transportation companies to provide a shuttle bus service for the 2024 cruise season. Proposals must be submitted by email, fax or in-person.

Closing Date: April 12, 2024

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Jackie Chow Receives 2024 Cruise Vision Award for Outstanding Leadership

Corner Brook, NL – February 27, 2024

In recognition of her exceptional leadership and unwavering commitment to advancing the cruise industry in Newfoundland and Labrador, Jackie Chow has been awarded the prestigious 2024 Cruise Vision Award. The announcement was made by Christa Norman, vice-chair of the Cruise Association of Newfoundland and Labrador, who praised Jackie for her remarkable dedication and visionary approach that has propelled the industry forward.

Jackie Chow accepting the Cruise Vision Award at the Hospitality NL Awards Gala

Jackie Chow’s impact on the cruise sector has been nothing short of transformative. Since assuming the role of CEO at the Corner Brook Port Corporation in 2005, she has demonstrated unparalleled passion and perseverance, driving growth and prosperity even in the face of challenges. Her strategic initiatives have not only elevated Corner Brook as the premier cruise port in the province but have also had a ripple effect, leading to development in other ports and destinations.

Under Jackie’s leadership, the Port of Corner Brook has seen remarkable growth, with an anticipated 37 cruise ship calls expected this season, a substantial increase from the earlier years. Her strategic initiatives and proactive engagement with cruise lines have been instrumental in this success. Jackie’s efforts extend beyond her professional duties, as she actively advocates for the province’s interests in regulatory matters with Transport Canada and the Canada Border Services Agency.

“Jackie Chow is not just a CEO; she’s an industry leader with an unwavering passion and perseverance to drive the cruise industry forward despite the challenges faced over the past few years,” noted Dennis Bruce, highlighting Jackie’s dedication to regional economic development through cruise marketing.

Dennis Bruce, Chairperson, Corner Brook Port Corporation

One of Jackie’s notable initiatives includes the introduction of the Mill Whistler Road Train, enhancing transportation options for cruise passengers and offering them a unique cultural experience in Corner Brook. The success of this initiative, with over 20,000 passengers enjoying rides on the train in its inaugural season, reflects Jackie’s dedication to enhancing visitor experiences and promoting the city’s rich culture.

Moreover, Jackie’s forward-thinking approach to addressing capacity challenges has been crucial in ensuring the long-term sustainability of Newfoundland and Labrador’s niche ports. By introducing tender operations at the Port of Corner Brook and exploring the feasibility of constructing a second berth, she has positioned the region as a desirable destination for cruise lines while fostering economic growth.

In accepting the 2024 Cruise Vision Award, Jackie Chow expressed gratitude for the recognition and emphasized the collective efforts of the industry in driving success. “This award is a testament to the dedication of the entire team at the Port of Corner Brook and our partners across the province. Together, we have achieved significant milestones, and I am excited about the future of the cruise industry in Newfoundland and Labrador,” said Jackie.

Jackie Chow, CEO, Corner Brook Port Corporation

The Cruise Vision Award is presented by Cruise Newfoundland and Labrador (Cruise NL) to an individual, group or business that has demonstrated a commitment to the provincial cruise industry while contributing significantly to the growth of the industry in Newfoundland and Labrador. The Cruise Vision Award is awarded at the annual Hospitality Newfoundland and Labrador Conference.

As Newfoundland and Labrador’s cruise sector continues to thrive, the industry looks forward to a future marked by innovation, sustainability, and unparalleled experiences for visitors to the region.

For media inquiries, please contact:

Jennifer Crane, M.Ed., MBA, Business Development Manager

jcrane@cornerbrookport.com | 709-634-6600

This article highlights Jackie Chow’s outstanding achievements and the impact of her leadership on the cruise industry in Newfoundland and Labrador. It emphasizes her innovative initiatives, dedication to regional economic development, and vision for the future of the industry.

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Setting Sail Into 2024

Following the tremendous achievements of the 2023 cruise season, the Port of Corner Brook is well-positioned for further growth and anticipates achieving significant milestones again this year. The Carnival Pride, making its maiden call on June 5th, will officially launch the 2024 season.

The Port of Corner Brook has thirty-eight scheduled cruise ship calls, with a capacity of 57,000 passengers and 24,000 crew. Aligning with Atlantic Canada’s highly sought-after fall foliage, the peak season will occur in September and October. Originating from England, Germany, Norway, and the United States, passengers from thirteen unique cruise lines will embark on the experience of a lifetime: touring our coastal and rural communities and embracing Newfoundland’s culture, history, and hospitality. The Port of Corner Brook expects eleven inaugural visits and three double-ship days throughout the season with remarkable numbers expected for early fall.

“As the Port’s Cruise Marketing Coordinator, I am thrilled to announce that the Sky Princess and the Norwegian Jade are expected on September 21st, with a combined capacity of more than 6,000 passengers. With the energy and excitement these ships bring, we anticipate surpassing the Port’s single-day passenger record of 4,240 set by the MSC Meraviglia in 2019. Strategically aligning with the City’s Colours of Corner Brook Festival, this day promises to be a momentous occasion for the Port and downtown core, showcasing our ability to accommodate and delight cruise guests. We’re ready to welcome them with open arms and ensure an unforgettable experience.” Patti Ricketts, Cruise Marketing Coordinator

Spanning 316 metres, the Mein Schiff I will be the longest vessel and the Sky Princess, weighing 141,000 metric tonnes, will be the heaviest. The departure of the Insignia on November 1st will signify the end of the 2024 cruise season.

Photo by Dru Kennedy.

The Port extends its gratitude to its regional stakeholders for their steadfast support and invaluable contributions in fostering a welcoming environment for cruise guests. Local businesses looking to enhance their engagement in cruise tourism are encouraged to join the Cruise Network Committee.  

Established over a decade ago, this committee comprises community representatives who share a common goal of enhancing the cruise guest experience. By becoming part of the Cruise Network Committee, you’ll have the opportunity to actively shape the trajectory of cruise tourism in our area, leveraging your insights and passion to create unforgettable experiences for visitors. Let’s continue strengthening our commitment to hospitality and tourism excellence.

A detailed copy of the 2024 cruise schedule can be found here.

Corner Brook Port Corporation (CBPC) is an independent, community-based organization providing high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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Port of Corner Brook Sets New Records

We are pleased to announce that the 2023 cruise season was a recording-breaking year for the Port of Corner Brook. Between June 30 and November 3, we welcomed 16 vessels into the port for an impressive 28 calls.

Our portfolio for the 2023 season was diverse, ranging in size from nimble expedition ships and world-class luxury ships to classic, well-loved cruise ships.

With the help of our partners and stakeholders, we have created lasting memories of Newfoundland for 40,948 passengers and 20,246 well-traveled crew members. These numbers represent a dramatic increase of 58% and 36%, respectively, from the 2022 season.

The Port of Corner Brook has made significant investments to elevate its cruise tourism offerings, amenities, and shoreside experiences. Throughout the 2022 and 2023 seasons, the port constructed seven market sheds with accessibility features, enhanced signage incorporating diverse cultural and artistic elements, and introduced designated selfie spots. Additionally, the port has established supplementary seating areas to augment the overall visitor experience. As part of this comprehensive project, the port acquired a new gangway and floating dock, enabling the port to sustain its international container service operations while seamlessly receiving cruise passengers at the port.

“Thanks to the invaluable support from the Atlantic Canada Opportunities Agency and the Province of Newfoundland and Labrador, we’ve successfully transformed our dockside experience through the cruise enhancement project. Disembarking passengers now enjoy an immediate welcome at our vibrant vendors market, enhanced information kiosk, and additional seating areas—all made possible through this collaborative effort.” Jackie Chow, Chief Executive Officer.

2023 was nothing short of a celebration. The Port of Corner Brook successfully welcomed six inaugural calls, facilitated three double ship days, and commemorated the 150th anniversary of the Holland America Line with visitors of the Zaandam.

This cruise season also marked a significant milestone as the port celebrated the arrival of its 300,000th passenger since the commencement of cruising in Corner Brook in 1976. The Port of Corner Brook also set a provincial record for the highest number of cruise passengers in a single season among all ports in Newfoundland and Labrador.

“The arrival of our 300,000th cruise passenger is a momentous occasion. These significant passenger increases and milestones reflect the resilience and growth we’ve experienced since the inception of cruising in Corner Brook, highlighting our commitment to providing exceptional experiences for travellers.” Jennifer Crane, Business Development Manager.

The port secured two unexpected bookings during the Thanksgiving weekend. As a result, from October 7th to 9th, we welcomed more than 14,000 passengers and crew, an impressive 23% of our total visitors for the season. The positive feedback from cruise passengers undoubtedly reflects the community’s hospitality and openness.

The economic benefits generated by the local cruise industry extend across diverse sectors, leaving a profound impact on the community. Increased cruise tourists spark economic activity, benefitting many sectors including retail, transportation, security, and various small business owners. We estimate that the total economic impact for the region is $14.1 million between direct and indirect expenditures.

As cruising grows in popularity and gains momentum worldwide, it is unsurprising that our 2024 cruise season reflects continued growth. 

“Although it is too early to disclose the 2024 schedule at this time, we can confidently say that we anticipate a considerable increase in port calls and passenger and crew numbers. We are pleased by the anticipated growth and deeply grateful for the dedication and commitment of our community and stakeholders in supporting and fostering cruise tourism in the region. The collective effort to ensure the industry’s continued success and expansion is inspiring.” Patti Ricketts, Cruise Marketing Coordinator.

Corner Brook Port Corporation (CBPC) is an independent and community-based organization that provides high-quality ocean transportation and distribution services through strategic partnerships. Its vision is to create economic value by connecting Western Newfoundland globally through tourism and trade. The Corporation achieves this through its three lines of business: industrial port operations, real estate, and cruise tourism.

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