Cruise Tourism

Introduction and Context

Corner Brook Port Corporation (CBPC) is implementing a cruise enhancement project which aims to improve cruise passenger and crew experience at the dock facility. CBPC is seeking quotations for graphic design and creative services for this project.

The project includes many different components including improvements to the cruise welcome program through more effective way-finding signage, informative maps, backdrops/billboards that showcase Newfoundland heritage and history, and an official building sign (site identifier).

The proposed improvements will help the port better accommodate cruise ship calls in the future by providing a more welcoming and colourful arrival area and ensuring clear and concise directional and informative signage.

Scope of Work

The CBPC will evaluate all quotations submitted for this project. The successful business will be responsible for the following elements of this project:

1. Design and creative service.
2. Recommendation of all materials including most appropriate means for printing and installation.

If possible, the following items can be added into the scope of work and quoted accordingly:

1. Purchase, production and delivery of all materials.
2. Installation of signs.

Design Requirements

1. General way-finding (exterior signs, various sizes, pedestrian on-foot)
   • Welcome to Corner Brook, Newfoundland banner
   • 3 Mobile directional fingerboard/sign
   • Crew Wifi Lounge sign
   • Information Kiosk sign (x2)
   • The Market sign (x2)
   • Shore Excursions | Shuttle Bus | Taxis signs
   • Cruise Terminal sign (x3)
2. Informative Maps (exterior signs, 4’x3’ or larger, pedestrian on foot)
   • Directional map to civic square
   • Overview map of CB with key points
3. Heritage and Historic Selfie Backgrounds (external, seasonal, around 8’x8’, pedestrian on foot, to be installed in The Market)
   • Gros Morne National Park scenery
   • Newfoundland fishery scenery
   • Open to suggestion for third backdrop

4. Site identifier
   • Sign/block lettering to be installed on the transit shed (logo or wordmark)

Submission of Quotations:

Extended Deadline: quotations must be submitted by March 13

Email quotations to jhartley@cornerbrookport.com

Interested in learning more about this project? Contact us to request more detail.

Jennifer Hartley, Business Development Manager

jhartley@cornerbrookport.com | 709-634-6600

Corner Brook, NL is expected to welcome more than 30,000 passengers and 14,000 crew this season. With 20 vessel calls scheduled from 12 different cruise lines, the 2020 cruise season is on track to be the most successful year to date. The season will start on Monday, May 4, 2020 with the arrival of Mein Schiff 1, a TUI Cruises vessel and will run until October 10, making it one of the longest seasons for the port. View the full schedule here.

“We’re excited to welcome a record-number of ships this season. In anticipation of this year’s growth, we are focused on enhancing our cruise welcome program at the dockside to ensure a boost in the overall passenger experience. Creating a better market area, including more selfie-spots and more directional signage are just a few items on our list.” says Jennifer Hartley, Business Development Manager at the port.

Several large ships are scheduled including three port calls from TUI’s Mein Schiff 1, a call from Cunard’s Queen Mary 2 and the return of MSC’s Meraviglia.

Local businesses and tourism partners can learn more about the upcoming cruise season by emailing info@cornerbrookport.com.

The fifth-largest ship in the world, MSC Meraviglia, made its maiden call on October 11 marking the end of a successful cruise season for Port of Corner Brook.

The 2019 cruise season included visits from several large ships including TUI Cruises Mein Schiff 1 and two calls from Cunard’s Queen Mary 2. The largest ship of the season was the 171,600gt

MSC Meraviglia departing port of Corner Brook

MSC Meraviglia which made its inaugural visit to Corner Brook. The MSC Meraviglia will return to Corner Brook next season. Several other maiden calls were made this year including the Mein Schiff 1 and the Zuiderdam. Maiden calls are an important indicator at the port as they not only represent Port of Corner Brook’s growth in the industry, but it highlights the increasing demand for Canada–New England cruises and Western Newfoundland as a tourism destination.

The cruise industry is considered a key economic driver for the region. This season saw a total of 18 calls to the port up from 15 calls last year. Corner Brook accommodated 24,396 cruise passengers and 11,206 crew members, representing a total increase of 37.5% from the 2018 cruise season.

Despite the three cancellations due to weather, the season was one of the best on record for the port. Jennifer Hartley, Business Development Manager at the Corner Brook Port Corporation, said

“We are pleased the results of the 2019 cruise season and are excited to announce that our projections for 2020 show continued growth with 20 ships scheduled. These results validate the work our team dedicates to the cruise industry both at the port and in the community”.

The Port of Corner Brook works closely with the Cruise Network team, a committee made up of members from the City, local businesses and other interest groups who meet regularly to help improve the overall passenger experience while in Corner Brook.

The 2020 cruise ship season will start with the return of TUI Cruises Mein Schiff 1 on Monday, May 4, the first of two calls for the vessel.